CITY OF LODI DEPARTMENT OF ELECTRICITY
SPRING 2003
Business CUSTOMER OVERSAMPLE

Topline Report

 

This report summarizes and highlights the findings generated by City of Lodi Electric Utility Department’s benchmark survey conducted among a cross section of Lodi business customers.  The survey was an “oversample” of CMUA’s 2003 Statewide Survey of California Businesses served by Municipal Utilities.  Both the Lodi oversample survey and the CMUA Statewide survey were conducted by means of telephone interview.  The CMUA survey was conducted in May, 2003, and interviews for the Lodi survey were done in June, 2003.

The Lodi survey is based on 50 telephone interviews among a sample of businesses provided by City of Lodi Electric Utility Department.

The CMUA Statewide survey was based on 500 telephone interviews – 400 conducted among businesses served by California municipal utilities (150 in Northern California and 250 in Southern California) and 100 served by the state’s investor-owned utilities.

Within this topline summary report, Lodi Electric responses – based on the 50 telephone interviews just conducted – are compared and contrasted against findings generated by the statewide survey:

Attached to this memorandum is the actual questionnaire used in the Lodi survey, showing the results for Lodi and the other dimensions noted above, on a question-by-question basis.


 

Measuring Performance – RKS’ Business Performance Record

RKS’ Business Performance Record (BPR), in effect, summarizes business customers’ assessment of their utility’s performance in a single number.  The factors within the BPR fill in the blanks by providing more details on the components underlying overall performance:

 

Lodi’s Business Performance Record Score*

 

Lodi

Total NCPA

Total CA Muni

Total CA IOU

7.64+

7.78

7.63

6.52

*Mean score calculated on 0 (low) to 10 (high) scale

+Significantly higher than CA IOU

 

The table above shows the BPR for Lodi customers, compared against results based on identical questions asked among municipal utility and IOU customers throughout California generated by the 2003 CMUA Statewide survey.  The comparison reveals:

Within the BPR model, there are several factors or components which roll up to the total BPR shown above.  An analysis of the factors within Lodi’s BPR suggests:

Ø      Value

Ø      Relationship

Ø      Power information

Ø      Power delivery


 

Ø      Price

Ø      Image

Working to Conserve Electricity (Q1c)

When asked how hard they are working to conserve electricity this survey finds somewhat fewer Lodi customers responding they are working hard:

 

How Hard Working to Conserve Electricity

 

Lodi

Total NCPA

Total CA Muni

Total CA IOU

Working Hard^

30%

44%

38%

38%

Mean*

6.5

6.6

6.4

6.4

^Percent responding 8,9 or 10 on a 0 (not very hard) to 10 (working extremely hard) scale

*Mean scores on a 0 (not very hard) to 10 (working extremely hard) scale

 

Just under one in three Lodi customers say they are working hard – a number falling below the percent of NCPA (44%), business customers served by California municipal utilities (38%) and business customers served by California IOUs (38%) who respond the same way.

Utility Image (Q2,3)

The survey finds that while Lodi is generally well thought of, it does not score as highly as its neighbors that are NCPA members, or other California municipal utilities:

 

Favorability

 

Lodi

Total NCPA

Total CA Muni

Total CA IOU

Very Favorable^

56%

71%

62%

41%

Mean*

6.5

6.6

7.7

6.4

^Percent responding 8,9 or 10 on a 0 (very unfavorable) to 10 (very favorable) scale

*Mean scores on a 0 (very unfavorable) to 10 (very favorable) scale

 


 

But this survey does show that in the eyes of Lodi customers, the utility is on an improving track:

 

Trend in Opinion of Utility

 

Lodi

%

Total NCPA

%

Total CA Muni

%

Total CA IOU

%

Improved

28

18

16

9

Gotten worse

14

6

8

30

 

Over one-fourth of Lodi business customers say the utility has improved (compared with 54% responding it has stayed the same and 14% who say it has gotten worse.)  This is the highest percentage recognizing improvement, compared with Lodi’s neighbors.

Further probing finds business customers holding the following view of various aspects of Lodi’s – and neighboring utilities’ – image on nine dimensions:

 

Key Image Attributes

 

Lodi

Total NCPA

Total CA Muni

Total CA IOU

Trustworthy

7.7*

7.9

7.7

6.4

One of most valuable partners

6.8

6.4

6.6

5.9

Good community citizen

8.0*

7.7

7.6

6.3

Meets expectations

7.7

7.9

7.8

6.8

Well-run utility

7.8*

7.9

7.8

6.0

Progressive and cutting edge

7.7*

7.0

7.0

6.1

Works hard to retain business

6.3*

6.9

6.5

5.4

Prepared for the future

7.2*

7.6

7.4

6.1

Values us as a customer

7.0*

7.4

7.0

5.8

*Significantly higher than IOU

Mean scores on a 0 (low) to 10 (high) scale

 


 

Lodi’s business customers give their utility (statistically significantly) higher marks than business customers of California IOUs on seven of the nine dimensions.

But more relevant are the comparisons between Lodi and its NCPA neighbors.

Viewed from this perspective, Lodi scores a bit higher than its NCPA neighbors on:

Lodi does about as well as its NCPA neighbors taken as a group on:

Lodi scores a bit weaker than its NCPA neighbors on:


 

Power Delivery (Q4,5,6)

This survey finds Lodi business customers generally satisfied with the power delivery they obtain from their local utility:

 

Power Delivery

 

Lodi

Total NCPA

Total CA Muni

Total CA IOU

Outages
None


46%


52%


51%


35%

Mean*

1.8

2.3

2.0

2.8

Surges/Dips
Mean


3.3


7.4


6.6


5.9

*Excludes “None”

About half (46%) of Lodi business customers report that they recall experiencing no outages over the past 12 months – a percentage that is similar for NCPA members as a group and for business customers of all California municipal utilities.  For business customers of IOUs, only a third recall no outages.

Among those who experienced one or more outages over the past 12 months, the average number that Lodi business customers recall (1.8) is similar to the NCPA total (2.3) and the California municipal utility average (2.0) and lower than the IOU average (2.8)

With regard to interruptions – surges, dips and fluctuations – Lodi customers recall far fewer of these than do business customers of NCPA utilities, California municipal utilities and California IOUs.


 

Looking at specific ratings of power delivery support the conclusion that this is a strong suit for Lodi:

 

Rating Utility on Specific Dimensions of Power Delivery

 

Lodi

Total NCPA

Total CA Muni

Total CA IOU

Quick restoration*

8.1

8.2

7.9

7.4

Easy to reach for information*

7.4

8.1

7.4

6.7

Providing electricity reliably^

8.4

8.5

8.5

7.5

Informing customers re planned outages^

7.7

7.6

7.6

6.4

Providing clean power^

8.0

8.2

8.1

7.1

*Mean scores on a 0 (poor) to 10 (excellent) scale

^Mean scores on a 0 (very dissatisfied) to 10 (very satisfied) scale

 

According to its business customers, Lodi scores about the same as its NCPA neighbors taken as a group on four out of the five dimensions of power delivery tested.  The one dimension on which Lodi seems to fall short is:

Further probing finds that being kept informed by their utility about restoration times is called very important by more than three fourths of business customers across all of the groups:

 

Importance of Being Kept Informed by Utility of Restoration Times

 

Lodi

%

Total NCPA

%

Total CA Muni

%

Total CA IOU

%

Very Important^

78

76

78

79

^Percent responding 8,9 or 10 on a 0 (not at all important) to 10 (extremely important) scale

 


 

Contact (Q8,9)

About half of Lodi business customers say they have not had any contact with their utility over the past 12 months:

 

Contact with Utility over Past 12 Months

 

Lodi

Total NCPA

Total CA Muni

Total CA IOU

None

48%

22%

35%

32%

Mean (excluding “None”)

3.9

8.1

6.3

8.8

 

This “no contact” incidence is significantly higher than that found among NCPA members as a group.

This also has an effect on the average number of times the customer has contact with the utility:

Among those Lodi business customers having contact with their utility within the past year, most of it (88%) was by telephone. The main reasons for the contact were:


 

Further probing asked business customers to assess their satisfaction with the utility representative with whom they spoke:

 

Experience with Customer Service Representative

 

Lodi

Total NCPA

Total CA Muni

Total CA IOU

Overall satisfaction

8.2

7.9

6.3

Answer all questions while on phone

7.8^

8.7

8.0

6.4

Training

7.7

8.2

7.8

6.9

Knowledge

7.8

8.8

8.1

7.2

Resolve issues quickly

7.6

8.4

7.8

6.2

Authority to solve problem

7.7^

8.3

7.7

6.0

Length of wait

7.2^

8.2

7.2

5.9

Mean scores on a 0 (not at all satisfied) to 10 (very satisfied) scale

^Significantly higher than IOU

 

The results point up these findings:

There were some questions asked about visiting the utility’s website.  This survey finds 12% (six Lodi business customers) responding that they have ever visited their utility’s website.  This incidence is much lower than comparable benchmarks:


 

Billing (Q11)

Lodi business customers award their utility generally high marks for clarity of information contained on their electric bill (7.9) and for the accuracy of their meter readings (8.2)

However, while Lodi’s scores are comparable with Total California municipal utilities, business customers of NCPA members as a group give their utility higher marks (8.4 clarity of information; 8.6 accuracy of meter readings).

Pricing and Value (Q12,13)

Lodi business customers award their utility high marks on service, but lower marks on prices that are competitive and providing good value for the money:

 

Price and Value Dimensions*

 

Lodi

Total NCPA

Total CA Muni

Total CA IOU

Good service for the money

7.9

8.1

7.6

6.5

Prices that are competitive

7.2

7.9

7.5

5.7

Good value for the money

7.4

7.8

7.4

6.2

*Mean scores on a 0 (poor) to 10 (excellent) scale

 

Lodi’s relative weakness on the price dimension is illustrated in the responses to the question asking business customers to assess the price they pay for electricity today (on a 0 to 10 scale where 0 means the price is low and 10 means the price is high).  In the following table a higher numerical mean reflects the feeling that the price is high:

 

Assessing Price Paid for Electricity*

 

Lodi

Total NCPA

Total CA Muni

Total CA IOU

Mean

6.9^+

5.8

6.5

7.7

*Mean scores on a 0 (price is low) to10 (price is high) scale

^Significantly lower than IOU

+ Significantly higher than NCPA


 

Recalling that in interpreting the results for this question, a lower number signifies a more positive response than a higher number, Lodi’s average score of 6.9 is significantly below the IOU average (7.7) but is also significantly above the NCPA average (5.8)

When Lodi’s electric prices are placed within the context of the prices charged for electricity by “neighboring California utilities,” here are the results:

 

Comparing Electricity Prices Charged by Utility
Against Those of Neighboring California Utilities

 

Lodi

%

Total NCPA

%

Total CA Muni

%

Total CA IOU

%

Higher

16

13

12

31

Lower

28

56

35

2

About the same

20

19

27

27

Not sure

36

13

25

39

 

By 28% to 16% – a ratio of 1.75:1 – more Lodi customers know that the electricity prices they pay are lower than those charged by neighboring California utilities.  But it should also be emphasized that a plurality of more than one-third (36%) are not sure how to answer the question.

By contrast, among business customers served by NCPA members, the ratio of lower:higher stands at 4.3:1, and among California municipal utilities as a group, the comparable ratio is 3:1.


 

Energy Efficiency and Public Benefits Programs (Q14)

This research finds:

Among those Lodi business customers who are aware of the programs offered by their utility, the effectiveness scores – on a 0 (completely ineffective) to 10 (extremely effective) scale – they offer are good:

About half (54%) of Lodi customers say they are getting enough information about these programs and services, but one third – 36% – respond they are getting too little information.  When asked about the preferred means of obtaining communications about these programs, here is how they respond:

 

 

Communication Preferences for Public Benefits Programs*

 

 

 

Lodi

Total NCPA

Total CA Muni

Total CA IOU

 

Phone calls from utility

2.4

4.1

3.8

3.7

 

Bill inserts

6.1

6.4

5.8

5.2

 

Direct mail

5.0

5.8

5.6

4.9

 

Utility website

3.6

5.0

4.4

4.6

 

Local cable TV channels

3.0

3.7

3.6

4.6

 

Personal visits by utility reps

3.2

4.6

4.6

4.3

 

*Mean scores on a 0 (completely ineffective) to10 (very effective) scale

 

             

 

Clearly, Lodi customers prefer:

as the ways they want their utility to communicate about these programs.


 

Questions on public benefits programs were rounded out by describing seven different programs and asking business customers, for each program, their interest in it:

 

Public Benefits Program Preferences*

 

 

 

Lodi

%

Total NCPA

%

Total CA Muni

%

Total CA IOU

%

 

Viewing electricity usage on utility website

30

41

36

41

 

Green energy programs

28

32

28

35

 

Advanced metering

36

34

28

28

 

Photo-voltaic rebates

42

34

24

28

 

Load management programs

24

24

21

22

 

HVAC maintenance programs

34

27

21

25

 

Seminars on latest energy efficiency advances

24

27

20

28

 

*Percent responding 8,9 or 10 on 0 (no interest) to 10 (great deal of interest) scale

 

             

 

Lodi business customers express most interest in:

 


 

Utility Type:  Awareness and Preference (Q15)

Two-thirds (66%) of Lodi customers know their utility is a community owned municipal utility.  Just 6% identify Lodi as an investor owned utility and 28% are not sure.  Regionally (71% of NCPA members) and statewide (71% of business customers served by California municipal utilities) the percent who are aware their utility is a municipal utility are similar to Lodi.

When asked their preference as to the type of utility they want to have serve them, two thirds of Lodi customers (compared with 68% of NCPA members and 73% of municipal customers statewide) prefer to be served by a muni.  Among the remainder, 2% of Lodi customers prefer an IOU and 30% are “not sure.”

Deregulation (Q16)

Despite the massive failure of deregulation in California, many business customers favor trying to come up with a better solution.  Half of Lodi businesses favor reworking deregulation – a position which is different from the way business customers of NCPA members respond:

 

Assessing Options for Deregulation

 

 

 

Lodi

%

Total NCPA

%

Total CA Muni

%

Total CA IOU

%

 

Stay completely away from electricity deregulation

33

26

 

Try to come up with a better electricity deregulation plan

50

40

54

64

 

Not sure

26*

18

13

10

 

^Significantly higher than Lodi

*Significantly higher than Total CA Muni and Total CA IOU

             

 

By 2:1 (50% to 24%) Lodi business customers favor trying to come up with a better electricity deregulation plan.  The corresponding ratio among customers of NCPA members is 1:1 while among business customers of total California municipal utilities it is 5:3.


 

Economic Development (Q17)

This survey finds slightly fewer business customers in Lodi planning expansion compared with the other benchmark groups:

 

Expansion Plans over Next 12 Months at this Location

 

 

 

Lodi

%

Total NCPA

%

Total CA Muni

%

Total CA IOU

%

 

Expand

14

24

24

26

 

Downsize

-

6

5

5

 

Relocate

6

6

7

7

 

No plans/None

54

64

61

60

 

Not sure^

26

-

3

2

 

^Significantly higher than NCPA and IOU

             

 

About one in seven (14%) of Lodi business customers say their organizations do have plans to expand over the next 12 months – a number that is almost half the rate of business customers of NCPA members taken as a group.

What is most interesting is the finding that 26% of Lodi business customers respond that they are “not sure” about their organization’s plans – a number that is significantly higher than any of the other groups.


 

Concluding Observation

This research finds City of Lodi Electric Utility Department generally well thought of by its business customers.

From the standpoint of overall performance Lodi is assessed:

Lodi scores well on:

Lodi’s weaknesses appear to be:

Looking at the strengths, first, Lodi stands out – in the eyes of business customers – in providing reliable and clean power.  The only slightly negative rating in the whole power area is in being “easy to reach for information about an outage.”  The research finds Lodi receiving a score of 7.4 (on a 0-10 scale) compared with 7.4 for other municipal utilities but 8.1 for NCPA members.

On the price dimension, Lodi’s scores are lower than NCPA and the California municipal utility average on:

Lodi is lower than NCPA on:


 

And the overall assessment of the price paid for electricity finds Lodi business customers giving scores to their utility which are more negative than the overall California municipal utility average, and NCPA members.

Lodi finds itself in an interesting situation:  business customers view its price as a weakness; but on the other hand, the utility does better (as well as other California municipal utilities)  on the value dimension.

One other piece of information is worth pointing out here:

The rate at which Lodi business customers have contact with their utility is relatively low:  48% have had no contact in the past year (compared with 35% responding this way for all California municipal utilities, and a lower 22% for NCPA members) and among those who have had contact the average number of contacts stands at 3.9 (compared with 6.3 for all California municipal utilities and 8.1 for NCPA members.)

RKS believes that one solution is to encourage and beef up contact between business customers and their utility.

RKS experience shows that if the contact is handled properly, perceptions of value and customer satisfaction tend to increase.  In fact, the CMUA Statewide survey shows that among those large business accounts that have a personal account representative, the overall performance – or customer satisfaction – scores they award their utility are one full point higher than for those that do not have a personal account representative.

RKS believes that adopting a strategy of explicitly encouraging contact between the utility and business customers – so long as the contact is handled properly and competently – is one way to improve scores in the future.

This strategy should also have the effect of boosting the “value” ratings (which are already respectable) while, at the same time, positively affecting price perception.

Another strategy is to explicitly address the three image issues on which Lodi scores are weak:


 

The third bullet point is a measure of flexibility.  Although there is some ambiguity here, Lodi customers appear to be saying here that although they see their utility as being progressive, they are not certain about how well it implements plans and therefore is prepared to meet the challenges of the future.  This is the kind of issue that can be addressed over time – slow reinforcement pointing to the utility’s awareness of and flexibility with regard to meeting future challenges.  Again, direct contact between customer and utility is bound to have a beneficial impact here.

The other two bullet points seem to cluster around the concept of appreciating customers and communicating that appreciation.  Increased direct contact is an effective prescription here, as well.

The bottom line is that this is a good report card for City of Lodi Electric Utility Department.  And the things that the research suggests as needing to be fixed – those items outlined above –do lend themselves to remedial action.

CITY OF LODI BUSINESS OVERSAMPLE

TOPLINE QUESTIONNAIRE

RKS RESEARCH & CONSULTING

39 Fields Lane

North Salem, NY 10560

Study No. 29773

June 2003

Sample Size:

Total Lodi = 50

Total CA Muni = 400

Total No CA Muni = 140

Total NCPA = 59

Total CA IOU = 100

* 0.5% or less.

April 1, 2002

 

 

CALIFORNIA ENERGY SITUATION AND ENERGY EFFICIENCY/CONSERVATION

1a,b. DELETED

1c. If 0 means "not very hard" and 10 means "extremely hard," how hard is your organization working now to conserve electricity?

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Extremely hard

12

14

11

18

16

9

4

6

8

8

6

8

14

18

15

19

16

7

20

12

15

14

15

6

8

7

10

6

7

5

32

25

24

19

26

4

2

3

3

3

1

3

4

4

5

5

5

2

-

4

3

2

2

1

-

*

-

-

2

0 = Not very hard

2

4

5

6

4

(Volunteered) Not sure

2

2

1

-

-

Mean

6.5

6.4

6.3

6.6

6.4

 

 

UTILITY IMAGE

For the remainder of the questions in this interview, please keep in mind the utility that serves your organization at this location, (UTILITY S1).

BPR 2a. Using any number from 0 to 10 where 0 means "very unfavorable" and 10 means "very favorable," what number best describes your organization’s overall opinion of LODI at the present time?

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Very favorable

22

25

27

35

15

9

14

13

13

14

5

8

20

24

26

22

21

7

16

11

11

8

17

6

2

7

4

3

13

5

8

12

13

10

13

4

2

2

1

2

3

3

2

1

1

-

4

2

6

1

1

2

1

1

-

1

1

2

3

0 = Very unfavorable

2

1

1

2

4

(Volunteered) Not sure

6

2

1

2

1

Mean

7.4

7.7

7.8

8.0

6.6

 

2b. And compared to a few years ago, has your overall opinion of LODI "improved," "stayed about the same" or "gotten worse?"

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

Improved

28

16

14

18

9

Stayed about the same

54

73

77

75

59

Gotten worse

14

8

7

6

30

(Volunteered) It depends

-

1

-

-

-

(Volunteered) Not sure

4

3

1

2

2

2c,d. DELETED

3. And if 0 means that the statement is "not an accurate description" of LODI and 10 means that the statement "accurately describes" LODI, how accurate is the statement – LODI:

BPR a. Is trustworthy

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Accurately describes

36

27

29

33

20

9

10

9

11

13

3

8

18

22

21

22

17

7

10

12

12

10

16

6

2

4

2

3

4

5

10

11

9

6

18

4

-

2

3

3

3

3

-

1

1

2

2

2

4

1

1

-

5

1

2

1

1

2

1

0 = Not an accurate description

4

2

3

3

7

(Volunteered) It depends

-

-

-

-

-

(Volunteered) Not sure

4

6

6

3

4

Mean

7.7

7.7

7.7

7.9

6.4

 

 

3. (CONTINUED) And if 0 means that the statement is "not an accurate description" of LODI and 10 means that the statement "accurately describes" LODI, how accurate is the statement – LODI:

BPR b. Is one of our most valuable business partners

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Accurately describes

28

20

21

22

18

9

8

8

5

6

6

8

8

14

11

19

7

7

16

10

6

2

7

6

10

6

6

6

8

5

8

19

23

22

26

4

-

2

3

3

6

3

2

4

5

5

4

2

10

3

5

6

7

1

-

2

1

2

3

0 = Not an accurate description

6

5

9

5

4

(Volunteered) It depends

-

-

-

-

-

(Volunteered) Not sure

4

4

4

2

4

Mean

6.8

6.6

6.0

6.4

5.9

BPR c. Is a good community citizen

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Accurately describes

28

26

30

32

13

9

14

10

7

8

1

8

22

20

24

22

16

7

10

10

9

10

17

6

6

6

2

2

4

5

14

12

9

6

21

4

-

2

1

2

5

3

2

2

4

3

-

2

-

1

2

3

4

1

-

*

-

-

-

0 = Not an accurate description

-

2

3

3

5

(Volunteered) It depends

-

-

-

-

1

(Volunteered) Not sure

4

10

8

10

13

Mean

8.0

7.6

7.6

7.7

6.3

 

 

3. (CONTINUED) And if 0 means that the statement is "not an accurate description" of LODI and 10 means that the statement "accurately describes" LODI, how accurate is the statement – LODI:

BPR d. Meets our expectations

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Accurately describes

28

28

31

36

16

9

10

16

13

11

12

8

24

21

26

24

21

7

8

12

9

8

12

6

6

6

4

3

6

5

8

9

8

10

16

4

4

2

2

2

2

3

2

1

1

2

6

2

2

1

2

2

5

1

-

1

1

2

2

0 = Not an accurate description

2

2

3

2

1

(Volunteered) It depends

-

-

-

-

-

(Volunteered) Not sure

6

1

1

-

1

Mean

7.7

7.8

7.8

7.9

6.8

BPR e. Is a well-run utility

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Accurately describes

30

25

25

30

13

9

12

15

13

16

7

8

26

20

22

19

15

7

4

13

13

13

16

6

4

6

4

2

6

5

2

9

11

8

16

4

2

2

2

2

4

3

2

1

-

-

8

2

4

1

2

3

1

1

2

1

2

2

4

0 = Not an accurate description

2

1

1

2

7

(Volunteered) It depends

-

*

-

-

-

(Volunteered) Not sure

10

7

5

5

3

Mean

7.8

7.8

7.6

7.9

6.0

 

 

3. (CONTINUED) And if 0 means that the statement is "not an accurate description" of LODI and 10 means that the statement "accurately describes" LODI, how accurate is the statement – LODI:

BPR f. Is progressive and cutting edge

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Accurately describes

24

15

15

16

9

9

8

9

9

10

3

8

26

17

21

22

21

7

10

12

11

13

13

6

6

7

7

5

6

5

4

14

10

6

17

4

4

4

5

5

8

3

2

2

3

3

4

2

4

2

2

3

4

1

-

2

3

3

-

0 = Not an accurate description

-

1

1

2

5

(Volunteered) It depends

-

*

-

-

-

(Volunteered) Not sure

12

15

11

13

10

Mean

7.7

7.0

6.9

7.0

6.1

BPR g. Works hard to retain our business

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Accurately describes

18

19

17

19

10

9

2

9

9

13

6

8

24

13

13

14

9

7

16

10

11

6

15

6

-

6

5

8

6

5

14

17

19

18

18

4

-

2

2

-

5

3

2

3

5

3

10

2

8

4

5

6

5

1

2

2

2

2

5

0 = Not an accurate description

8

6

5

2

8

(Volunteered) It depends

-

1

-

-

-

(Volunteered) Not sure

6

9

9

10

3

Mean

6.3

6.5

6.4

6.9

5.4

 

 

3. (CONTINUED) And if 0 means that the statement is "not an accurate description" of LODI and 10 means that the statement "accurately describes" LODI, how accurate is the statement – LODI:

BPR h. Is prepared for the future

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Accurately describes

14

18

15

16

9

9

10

10

12

14

3

8

20

17

21

22

16

7

16

11

11

11

10

6

2

6

8

6

3

5

14

14

14

14

20

4

2

2

3

-

6

3

2

1

2

-

5

2

2

1

2

3

2

1

-

1

-

-

2

0 = Not an accurate description

2

*

-

-

2

(Volunteered) It depends

-

*

-

-

1

(Volunteered) Not sure

16

18

13

13

21

Mean

7.2

7.4

7.3

7.6

6.1

BPR i. Values us as a customer

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Accurately describes

24

21

23

27

13

9

2

10

11

13

6

8

20

16

15

16

17

7

12

16

17

19

12

6

6

5

3

3

2

5

20

14

10

10

22

4

2

3

5

2

4

3

2

2

2

2

3

2

2

2

2

2

9

1

-

2

3

3

2

0 = Not an accurate description

4

4

5

3

8

(Volunteered) It depends

-

*

-

-

-

(Volunteered) Not sure

6

5

4

2

2

Mean

7.0

7.0

6.9

7.4

5.8

 

 

POWER DELIVERY

4a. During the last 12 months, how many times do you recall experiencing momentary power surges or voltage fluctuations?

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

0

46

41

35

40

37

1

12

15

15

11

7

2

16

17

19

14

16

3

10

7

8

6

9

4

8

4

5

10

10

5

-

3

4

5

4

6+

8

11

11

11

14

(Volunteered) Not sure

-

3

3

3

3

Mean

3.3

6.6

7.9

7.4

5.9

4b. And during the last 12 months, how many times has the power gone out for more than 5 consecutive minutes?

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

0

46

51

47

52

35

1

26

23

21

16

20

2

22

15

18

18

21

3

2

7

8

8

7

4+

4

3

5

5

14

(Volunteered) Not sure

-

1

1

2

3

Mean

1.8

2.0

2.4

2.3

2.8

 

 

5a. Choosing any number from 0 to 10, where 0 means "poor" and 10 means "excellent," how would you rate LODI’s performance at:

BPR a. Restoring power as quickly as possible?

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Excellent

22

26

25

30

20

9

14

9

10

10

13

8

28

24

33

36

15

7

10

12

10

11

18

6

4

3

2

-

8

5

4

9

7

3

10

4

-

2

3

2

3

3

2

1

-

-

5

2

2

*

-

-

-

1

-

*

1

2

-

0 = Poor

-

1

1

2

1

(Volunteered) It depends

-

*

-

-

1

(Volunteered) Not sure

14

12

8

5

6

Mean

8.1

7.9

8.0

8.2

7.4

BPR b. Being easy to reach to obtain information about a power outage?

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Excellent

22

23

25

33

19

9

8

9

9

6

8

8

16

15

13

19

19

7

12

10

11

6

8

6

6

6

5

3

8

5

2

9

9

6

14

4

2

2

2

3

3

3

6

1

1

-

4

2

2

2

3

2

3

1

-

1

1

-

1

0 = Poor

2

2

5

2

5

(Volunteered) It depends

-

*

-

-

-

(Volunteered) Not sure

22

19

15

19

8

Mean

7.4

7.4

7.2

8.1

6.7

 

 

5b. If 0 means "not at all important" and 10 means "extremely important," how important is it to be kept informed by LODI about restoration times when a power outage occurs?

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Extremely important

54

56

55

60

60

9

12

10

9

5

10

8

12

14

13

13

9

7

6

6

5

5

8

6

6

3

4

5

1

5

4

6

9

6

4

4

2

*

1

-

1

3

2

*

1

2

1

2

-

*

1

-

-

1

-

*

1

3

1

0 = Not at all important

-

2

1

2

2

(Volunteered) Not sure

2

2

-

-

3

Mean

8.7

8.6

8.5

8.5

8.8

6a. If 0 means "very dissatisfied" and 10 means "very satisfied," how satisfied are you with LODI’s performance at (READ LIST):

BPR a. Providing electricity reliably, minimizing the number and duration of outages?

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Very satisfied

34

38

33

36

23

9

16

19

23

21

13

8

30

24

25

22

20

7

6

8

7

6

17

6

6

2

2

2

9

5

4

6

7

8

8

4

2

1

1

2

2

3

2

1

1

2

2

2

-

*

-

-

-

1

-

*

1

-

3

0 = Very dissatisfied

-

-

-

-

1

(Volunteered) It depends

-

-

-

-

-

(Volunteered) Not sure

-

1

1

2

2

Mean

8.4

8.5

8.4

8.5

7.5

 

 

6a. (CONTINUED) If 0 means "very dissatisfied" and 10 means "very satisfied," how satisfied are you with LODI’s performance at (READ LIST):

BPR b. Keeping you informed about planned power?

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Very satisfied

24

26

25

30

20

9

6

10

12

13

7

8

28

14

15

14

15

7

6

7

8

8

9

6

4

4

4

5

6

5

4

8

7

5

10

4

-

2

2

-

3

3

4

*

1

2

3

2

-

2

2

3

2

1

-

2

2

2

3

0 = Very dissatisfied

4

4

4

5

9

(Volunteered) It depends

-

2

1

-

-

(Volunteered) Not sure

20

21

17

14

13

Mean

7.7

7.6

7.4

7.6

6.4

BPR c. Providing clean power that is free of surges or voltage fluctuations?

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Very satisfied

28

32

30

33

18

9

10

15

17

24

14

8

32

20

27

19

15

7

8

11

7

5

15

6

6

4

4

3

5

5

6

9

7

10

13

4

2

2

1

2

1

3

2

1

2

3

2

2

2

1

1

2

2

1

-

1

-

-

3

0 = Very dissatisfied

-

*

-

-

2

(Volunteered) It depends

-

*

-

-

-

(Volunteered) Not sure

4

5

3

-

10

Mean

8.0

8.1

8.2

8.2

7.1

7a,b. DELETED

 

 

ACCOUNT SERVICES

8a. (ASK EVERYONE) Within the last 12 months, about how many times have you had contact with LODI by any means (including telephone calls, personal visits, visits to their website, utility employees visiting you at your facility)?

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

0

48

35

29

22

32

1

8

12

12

10

11

2

14

16

17

16

11

3

14

11

9

6

6

4

6

5

6

6

4

5

2

4

3

5

1

6

2

3

6

5

4

7

2

2

3

5

4

8

-

1

2

3

1

9

-

*

1

2

1

10

-

2

1

3

5

11+

4

8

10

14

17

(Volunteered) Not sure

-

1

2

3

3

Mean

3.9

6.3

7.2

8.1

8.8

8b. (ALL "ZERO CONTACTS" SKIP TO 8e) How do you usually contact LODI – by telephone, personal visit to their office, via their website, or does LODI send an employee to visit you at your site, or is usual contact by some other means? (MARK ALL THAT APPLY.)

 

 

Base:

Total
Lodi

26

%

Total
CA Muni

259

%

Total
No CA Muni

99

%

Total
NCPA

46

%

Total
CA IOU

68

%

By telephone LODI

88

94

95

98

94

Personal visit LODI to their office

8

6

3

2

3

We visit LODI’s website

-

3

4

2

4

LODI employee visits us at our site

4

4

4

4

7

E-mail

-

1

1

-

2

(Volunteered) It varies

-

-

-

-

-

Other (SPECIFY)

-

1

2

2

-

(Volunteered) Not sure

-

1

1

-

-

 

 

8c. Thinking about your most recent contact with LODI, for what reason(s) did you contact them? (RECORD BELOW – DO NOT PROMPT!)

 

 

Base:

Total
Lodi

26

%

Total
CA Muni

259

%

Total
No CA Muni

99

%

Total
NCPA

46

%

Total
CA IOU

68

%

To pay a bill

12

9

9

8

6

Bill question or problem

19

30

23

29

35

Outage

27

30

29

24

38

New service/disconnect

15

12

13

14

4

Responding to bill insert or mail piece

-

*

1

-

-

Conservation programs

-

6

11

16

-

New construction

-

1

1

-

3

Meter reading

4

2

2

4

2

Change of name/address

-

1

-

-

-

Water service

-

1

-

-

-

Maintenance service

12

1

1

-

2

Tree triming

-

1

1

-

-

Service

-

2

3

-

2

Need information

-

1

1

-

2

Rebates

-

*

1

2

3

Other (Please specify)

8

3

5

2

2

(Volunteered) Not sure

4

5

4

4

4

8d. (IF USUAL METHOD OF CONTACT WITH UTILITY IS "BY TELEPHONE" OR "PERSONAL VISIT TO THEIR OFFICE" IN Q8b – ALL OTHERS SKIP TO 8e) If 0 means "not at all satisfied" and 10 means "very satisfied," how satisfied were you with the (READ FIRST ITEM – RECORD BELOW)? And how satisfied were you with the (READ NEXT ITEM, ETC. AND RANDOMLY ROTATE ITEMS)?

a. Utility representative’s Ability to answer all your questions while you are on the phone

 

 

Base:

Total
Lodi

25

%

Total
CA Muni

251

%

Total
No CA Muni

95

%

Total
NCPA

45

%

Total
CA IOU

65

%

10 = Very satisfied

20

31

34

44

14

9

16

19

20

21

8

8

24

18

17

17

29

7

24

8

5

2

9

6

8

3

3

-

3

5

4

8

6

6

8

4

-

*

-

-

5

3

-

2

1

2

-

2

4

2

3

2

6

1

-

2

2

-

5

0 = Not at all satisfied

-

1

2

-

8

(Volunteered) Not sure

-

6

8

6

6

Mean

7.8

8.0

8.1

8.7

6.4

 

 

8d. (CONTINUED) (IF USUAL METHOD OF CONTACT WITH UTILITY IS "BY TELEPHONE" OR "PERSONAL VISIT TO THEIR OFFICE" IN Q8b – ALL OTHERS SKIP TO 8e) If 0 means "not at all satisfied" and 10 means "very satisfied," how satisfied were you with the (READ FIRST ITEM – RECORD BELOW)? And how satisfied were you with the (READ NEXT ITEM, ETC. AND RANDOMLY ROTATE ITEMS)?

b. Utility representative’s training to understand business customers’ problems and issues

 

 

Base:

Total
Lodi

25

%

Total
CA Muni

251

%

Total
No CA Muni

95

%

Total
NCPA

45

%

Total
CA IOU

65

%

10 = Very satisfied

20

27

28

35

18

9

20

13

11

17

12

8

12

21

26

21

20

7

24

14

11

8

11

6

4

3

3

2

8

5

8

7

7

6

9

4

4

1

1

2

5

3

4

2

1

-

2

2

-

1

2

2

5

1

-

1

3

-

3

0 = Not at all satisfied

-

3

1

2

3

(Volunteered) Not sure

4

8

7

4

5

Mean

7.7

7.8

7.8

8.2

6.9

c. Utility representative’s knowledge

 

 

Base:

Total
Lodi

25

%

Total
CA Muni

251

%

Total
No CA Muni

95

%

Total
NCPA

45

%

Total
CA IOU

65

%

10 = Very satisfied

16

30

31

40

20

9

20

17

16

19

5

8

24

22

24

25

34

7

20

10

8

2

6

6

8

3

3

2

6

5

4

7

7

6

17

4

-

-

-

-

3

3

4

2

-

-

2

2

-

*

-

-

3

1

-

1

2

-

-

0 = Not at all satisfied

-

2

1

-

2

(Volunteered) Not sure

4

7

8

6

3

Mean

7.8

8.1

8.2

8.8

7.2

 

 

8d. (CONTINUED) (IF USUAL METHOD OF CONTACT WITH UTILITY IS "BY TELEPHONE" OR "PERSONAL VISIT TO THEIR OFFICE" IN Q8b – ALL OTHERS SKIP TO 8e) If 0 means "not at all satisfied" and 10 means "very satisfied," how satisfied were you with the (READ FIRST ITEM – RECORD BELOW)? And how satisfied were you with the (READ NEXT ITEM, ETC. AND RANDOMLY ROTATE ITEMS)?

d. Utility representative’s Ability to resolve your issues in a timely manner

 

 

Base:

Total
Lodi

25

%

Total
CA Muni

251

%

Total
No CA Muni

95

%

Total
NCPA

45

%

Total
CA IOU

65

%

10 = Very satisfied

12

28

32

38

15

9

24

14

14

19

12

8

20

27

28

23

18

7

20

7

6

4

9

6

12

4

2

-

6

5

8

6

5

6

9

4

-

1

1

2

3

3

-

1

-

-

6

2

4

2

2

2

5

1

-

2

2

-

5

0 = Not at all satisfied

-

4

4

2

8

(Volunteered) Not sure

-

6

5

4

3

Mean

7.6

7.8

7.9

8.4

6.2

e. Utility representative’s Authority to solve your problem

 

 

Base:

Total
Lodi

25

%

Total
CA Muni

251

%

Total
No CA Muni

95

%

Total
NCPA

45

%

Total
CA IOU

65

%

10 = Very satisfied

16

28

29

40

15

9

16

14

17

17

5

8

28

22

24

19

20

7

24

7

4

2

11

6

4

5

5

6

5

5

8

7

6

4

15

4

-

1

1

2

3

3

-

1

1

-

5

2

4

1

2

2

6

1

-

3

2

-

5

0 = Not at all satisfied

-

3

4

2

8

(Volunteered) Not sure

-

8

6

6

3

Mean

7.7

7.7

7.8

8.3

6.0

 

 

8d. (CONTINUED) (IF USUAL METHOD OF CONTACT WITH UTILITY IS "BY TELEPHONE" OR "PERSONAL VISIT TO THEIR OFFICE" IN Q8b – ALL OTHERS SKIP TO 8e) If 0 means "not at all satisfied" and 10 means "very satisfied," how satisfied were you with the (READ FIRST ITEM – RECORD BELOW)? And how satisfied were you with the (READ NEXT ITEM, ETC. AND RANDOMLY ROTATE ITEMS)?

f. Length of wait to speak with a utility employee

 

 

Base:

Total
Lodi

25

%

Total
CA Muni

251

%

Total
No CA Muni

95

%

Total
NCPA

45

%

Total
CA IOU

65

%

10 = Very satisfied

20

26

35

44

12

9

-

10

13

15

8

8

28

20

14

12

17

7

20

11

9

8

9

6

8

6

6

6

3

5

20

6

5

4

14

4

-

3

2

-

8

3

4

3

1

-

3

2

-

3

2

2

8

1

-

3

3

-

6

0 = Not at all satisfied

-

4

6

4

5

(Volunteered) Not sure

-

5

5

4

8

Mean

7.2

7.2

7.5

8.2

5.9

g. Overall satisfaction with your most recent contact with LODI?

 

 

Base:

Total
Lodi

25

%

Total
CA Muni

251

%

Total
No CA Muni

95

%

Total
NCPA

45

%

Total
CA IOU

65

%

10 = Very satisfied

20

31

37

40

17

9

16

15

16

21

6

8

32

25

22

17

20

7

8

7

5

6

11

6

16

6

5

6

8

5

-

6

5

4

15

4

4

*

-

-

3

3

4

2

2

-

5

2

-

2

1

2

5

1

-

2

1

-

6

0 = Not at all satisfied

-

2

5

4

3

(Volunteered) Not sure

-

2

1

-

2

Mean

7.8

7.9

8.0

8.2

6.3

 

 

8e. (ASK EVERYONE) What two or three things could LODI do to make it easier for business customers like you to have contact with them? (PROBE FOR SPECFICS.) Anything else?

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

Quicker phone access

-

10

8

3

16

No voice mail/computer options

-

4

5

6

8

Expand office hours/24-hour phone line

2

1

1

2

1

Have separate line for business

4

3

5

5

4

Phone/call us

-

3

3

2

6

Account Rep contact

2

5

7

6

8

Outages

-

2

1

3

6

Billing plans/detailed

2

2

1

-

4

E-mail

2

2

3

3

5

Website/Internet

-

4

2

-

4

Flyers/inserts/information

-

2

-

-

3

Knowledgeable reps/give reps authority

-

2

2

3

2

Nothing/good now

82

44

41

49

31

Other (Please specify)

4

4

6

8

6

(Volunteered) Don’t know

2

17

21

14

12

9a. Have you ever visited LODI’s website?

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

Yes

12

22

33

24

32

No

88

78

67

76

68

(Volunteered) Not sure

-

-

-

-

-

 

 

9b. (IF "YES"IN Q9a—ALL OTHERS SKIP TO 10a) How would you rate LODI’s website for being easy to use – if 0 means "difficult" and 10 means "easy," what number comes the closest to your opinion?

 

 

Base:

Total
Lodi

6

%

Total
CA Muni

86

%

Total
No CA Muni

46

%

Total
NCPA

14

%

Total
CA IOU

32

%

10 = Easy

-

17

16

13

9

9

-

3

4

7

3

8

17

22

16

13

9

7

33

19

26

27

28

6

17

9

12

27

9

5

17

15

12

7

12

4

-

1

-

-

12

3

-

1

2

-

6

2

-

-

-

-

-

1

-

-

-

-

-

0 = Difficult

-

1

-

-

-

(Volunteered) Not sure

17

11

10

7

9

Mean

6.6

7.3

7.3

7.3

6.4

 

KEY ACCOUNT ASSESSMENT

10a. (ASK EVERYONE) Has LODI assigned your organization a key account representative, who visits you at your site?

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

Yes

-

6

10

10

10

No

98

88

83

82

81

(Volunteered) Not sure

2

6

7

8

9

 

 

10b. (IF "YES" IN Q10a – ALL OTHERS SKIP TO Q11a) If 0 means "completely dissatisfied" and 10 means "completely satisfied," how satisfied are you with your LODI account manager’s performance at:

a. Promptly responding to you?

 

 

Base:

Total
Lodi

-

%

Total
CA Muni

23

%

Total
No CA Muni

14

%

Total
NCPA

6

%

Total
CA IOU

10

%

10 = Completely satisfied

-

37

47

50

20

9

-

16

20

33

20

8

-

17

13

17

50

7

-

12

13

-

10

6

-

-

-

-

-

5

-

4

-

-

-

4

-

-

-

-

-

3

-

-

-

-

-

2

-

4

7

-

-

1

-

-

-

-

-

0 = Completely dissatisfied

-

-

-

-

-

(Volunteered) Not sure

-

9

-

-

-

Mean

-

8.4

8.6

9.3

8.5

b. Demonstrating that you are a valued business partner?

 

 

Base:

Total
Lodi

-

%

Total
CA Muni

23

%

Total
No CA Muni

14

%

Total
NCPA

6

%

Total
CA IOU

10

%

10 = Completely satisfied

-

41

53

50

30

9

-

8

7

17

20

8

-

12

13

33

30

7

-

12

13

-

10

6

-

8

7

-

-

5

-

4

-

-

10

4

-

-

-

-

-

3

-

-

-

-

-

2

-

4

7

-

-

1

-

-

-

-

-

0 = Completely dissatisfied

-

-

-

-

-

(Volunteered) Not sure

-

9

-

-

-

Mean

-

8.3

8.5

9.2

8.4

 

 

10b. (CONTINUED) (IF "YES" IN Q10a – ALL OTHERS SKIP TO Q11a) If 0 means "completely dissatisfied" and 10 means "completely satisfied," how satisfied are you with your LODI account manager’s performance at:

c. Helping your organization with money-saving advice?

 

 

Base:

Total
Lodi

-

%

Total
CA Muni

23

%

Total
No CA Muni

14

%

Total
NCPA

6

%

Total
CA IOU

10

%

10 = Completely satisfied

-

40

60

67

20

9

-

-

-

-

-

8

-

17

13

17

50

7

-

8

7

17

-

6

-

8

7

-

10

5

-

4

-

-

10

4

-

-

-

-

10

3

-

-

-

-

-

2

-

-

-

-

-

1

-

-

-

-

-

0 = Completely dissatisfied

-

4

7

-

-

(Volunteered) Not sure

-

17

7

-

-

Mean

-

8.1

8.5

9.2

7.5

d. Understanding your organization’s operations and needs?

 

 

Base:

Total
Lodi

-

%

Total
CA Muni

23

%

Total
No CA Muni

14

%

Total
NCPA

6

%

Total
CA IOU

10

%

10 = Completely satisfied

-

37

47

50

20

9

-

8

13

17

-

8

-

17

13

-

40

7

-

17

13

17

20

6

-

4

7

17

-

5

-

4

-

-

10

4

-

-

-

-

-

3

-

-

-

-

-

2

-

-

-

-

-

1

-

-

-

-

-

0 = Completely dissatisfied

-

4

7

-

-

(Volunteered) Not sure

-

9

-

-

10

Mean

-

8.1

8.3

8.7

7.9

 

 

10b. (CONTINUED) (IF "YES" IN Q10a – ALL OTHERS SKIP TO Q11a) If 0 means "completely dissatisfied" and 10 means "completely satisfied," how satisfied are you with your LODI account manager’s performance at:

e. Meeting your overall needs and expectations?

 

 

Base:

Total
Lodi

-

%

Total
CA Muni

23

%

Total
No CA Muni

14

%

Total
NCPA

6

%

Total
CA IOU

10

%

10 = Completely satisfied

-

37

47

50

10

9

-

4

7

-

20

8

-

29

27

50

40

7

-

12

13

-

10

6

-

-

-

-

10

5

-

4

-

-

-

4

-

-

-

-

-

3

-

-

-

-

-

2

-

-

-

-

-

1

-

-

-

-

-

0 = Completely dissatisfied

-

4

7

-

-

(Volunteered) Not sure

-

9

-

-

10

Mean

-

8.2

8.3

9.0

8.1

f. Your overall satisfaction with LODI account manager?

 

 

Base:

Total
Lodi

-

%

Total
CA Muni

23

%

Total
No CA Muni

14

%

Total
NCPA

6

%

Total
CA IOU

10

%

10 = Completely satisfied

-

45

60

50

20

9

-

8

13

33

40

8

-

21

13

17

30

7

-

4

7

-

10

6

-

4

-

-

-

5

-

4

-

-

-

4

-

-

-

-

-

3

-

-

-

-

-

2

-

-

-

-

-

1

-

-

-

-

-

0 = Completely dissatisfied

-

4

7

-

-

(Volunteered) Not sure

-

9

-

-

-

Mean

-

8.4

8.7

9.3

8.7

 

 

10c. In what two or three ways can the service you receive from LODI’s account manager be changed or improved to make it more valuable to you? (PROBE FOR SPECIFICS.) Anything else?

 

 

Base:

Total
Lodi

-

%

Total
CA Muni

23

%

Total
No CA Muni

14

%

Total
NCPA

6

%

Total
CA IOU

10

%

Quicker response

-

8

7

-

-

Access to account manager

-

20

27

33

10

Give us helpful information

-

12

13

17

10

Personal relationship with rep

-

4

7

-

10

Other

-

4

7

17

-

Nothing/They’re okay

-

33

40

33

40

(Volunteered) Don't know/no comment

-

26

13

17

30

 

BILLING SERVICES AND PAYMENT OPTIONS

11a. (ASK EVERYONE) If 0 is "poor" and 10 is "excellent," how would you rate the:

a. Clarity of information contained on your (UTILITY) electric bill?

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Excellent

26

28

27

33

19

9

6

12

12

14

7

8

40

22

27

27

27

7

10

13

13

8

10

6

2

6

5

2

7

5

-

9

6

3

6

4

2

2

2

3

4

3

2

1

-

-

4

2

-

*

1

-

2

1

-

1

-

-

3

0 = Poor

4

1

1

2

5

(Volunteered) Not sure

8

4

7

8

6

Mean

7.9

7.9

8.1

8.4

6.9

 

 

11a. (CONTINUED) (ASK EVERYONE) If 0 is "poor" and 10 is "excellent," how would you rate the:

b. Accuracy of your meter readings?

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Excellent

20

26

29

33

20

9

12

12

13

13

11

8

30

15

17

22

17

7

4

6

5

5

6

6

2

3

1

-

4

5

4

9

11

6

3

4

-

1

1

2

4

3

-

*

-

-

2

2

-

*

-

-

1

1

-

*

-

-

2

0 = Poor

2

1

-

-

1

(Volunteered) Not sure

26

26

23

19

29

Mean

8.2

8.1

8.4

8.6

7.6

11b. DELETED

 

PRICING AND VALUE

12. If 0 means "poor" and 10 means "excellent," how would you rate LODI on providing:

BPR a. Good service for the money you spend?

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Excellent

26

25

26

29

17

9

8

12

15

19

5

8

30

22

23

24

21

7

8

12

9

6

13

6

12

7

7

3

5

5

8

12

9

8

17

4

-

2

-

-

4

3

-

2

2

2

3

2

2

2

2

2

6

1

-

1

1

-

3

0 = Poor

-

1

2

2

3

(Volunteered) It depends

-

-

-

-

-

(Volunteered) Not sure

6

4

4

6

3

Mean

7.9

7.6

7.7

8.1

6.5

 

 

12. (CONTINUED) If 0 means "poor" and 10 means "excellent," how would you rate LODI on providing:

BRP b. Prices that are competitive?

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Excellent

20

23

28

32

11

9

8

8

13

18

3

8

22

14

10

10

9

7

10

8

7

3

8

6

4

4

4

2

4

5

10

12

9

5

15

4

-

2

3

3

4

3

2

1

1

2

-

2

4

1

1

2

3

1

-

*

1

2

4

0 = Poor

4

3

4

3

7

(Volunteered) It depends

-

1

-

-

2

(Volunteered) Not sure

16

22

19

21

30

Mean

7.2

7.5

7.5

7.9

5.7

BPR c. Good value for the money you spend?

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Excellent

24

23

27

24

12

9

10

13

17

25

3

8

16

18

18

19

19

7

14

12

9

8

12

6

4

6

4

3

8

5

4

13

8

8

21

4

4

3

3

2

6

3

4

2

2

2

2

2

4

1

2

2

5

1

-

1

3

3

2

0 = Poor

2

2

2

2

4

(Volunteered) It depends

-

*

-

-

-

(Volunteered) Not sure

14

7

5

3

6

Mean

7.4

7.4

7.6

7.8

6.2

 

 

BPR 13a. If 0 means the price you pay for electricity is "low" and 10 means the price is "high," how would you rate the total price you pay for electricity?

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = High

8

14

11

10

21

9

6

7

7

6

15

8

26

16

17

16

19

7

18

12

12

8

16

6

4

8

5

6

4

5

24

22

18

18

16

4

-

6

9

6

3

3

2

4

6

11

-

2

2

2

3

5

-

1

-

1

2

5

-

0 = Low

-

2

3

2

-

(Volunteered) It depends

-

*

-

-

-

(Volunteered) Not sure

10

6

7

8

6

Mean

6.9

6.5

6.2

5.8

7.7

13b. And compared to neighboring California utilities, is the price LODI charges for electricity higher, lower or about the same?

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

Higher

16

12

9

13

31

Lower

28

35

53

56

2

About the same

20

27

21

19

27

(Volunteered) It varies

-

1

1

-

1

(Volunteered) Not sure

36

25

15

13

39

 

 

ENERGY EFFICIENCY AND PUBLIC BENEFITS PROGRAMS

14a. (ASK EVERYONE) Has your organization ever (READ FIRST ITEM):

a. Had an energy audit done by LODI?

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

Yes

12

14

20

25

16

No

84

78

73

71

76

(Volunteered) Not sure

4

8

7

3

8

b. Participated in any energy efficiency or conservation programs that LODI offers business customers?

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

Yes

24

20

32

30

30

No

70

71

61

64

60

(Volunteered) Not sure

6

9

7

6

10

14b. As you may know, utilities in California have developed different programs for business customers such as offering rebates for the purchase of energy efficient equipment, providing workshops and seminars on the latest technologies and the like. Have you seen, heard or read about any of these kinds of programs that are offered by LODI?

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

Seen/heard/read

42

42

57

59

57

Not seen/heard/read

52

57

43

41

42

(Volunteered) Not sure

6

1

1

-

1

 

 

14c. If 0 means "completely ineffective" and 10 means "extremely effective," in your opinion, how effective are these programs at (READ FIRST ITEM ON LIST; RECORD BELOW – CONTINUE WITH LIST):

a. Helping customers like you to significantly lower your energy costs?

 

 

Base:

Total
Lodi

24

%

Total
CA Muni

173

%

Total
No CA Muni

80

%

Total
NCPA

35

%

Total
CA IOU

58

%

10 = Extremely effective

12

16

12

8

9

9

4

7

7

11

7

8

25

12

15

19

12

7

12

17

15

14

22

6

4

5

5

3

9

5

12

21

26

27

21

4

4

2

2

3

5

3

-

2

1

-

3

2

-

2

2

-

-

1

-

*

1

3

-

0 = Completely ineffective

-

2

1

-

5

(Volunteered) Not sure

25

14

13

14

7

Mean

7.4

6.8

6.6

6.8

6.3

b. Providing practical and useful information that helps you use less energy in your business?

 

 

Base:

Total
Lodi

24

%

Total
CA Muni

173

%

Total
No CA Muni

80

%

Total
NCPA

35

%

Total
CA IOU

58

%

10 = Extremely effective

8

17

15

19

10

9

4

5

2

-

2

8

29

15

19

16

12

7

8

16

13

14

22

6

12

15

16

16

7

5

17

13

16

22

26

4

-

3

2

-

5

3

-

3

2

3

5

2

-

1

1

-

2

1

-

-

-

-

-

0 = Completely ineffective

-

2

1

-

2

(Volunteered) Not sure

21

11

12

11

7

Mean

7.2

6.9

6.9

7.0

6.3

 

 

14c. (CONTINUED) If 0 means "completely ineffective" and 10 means "extremely effective," in your opinion, how effective are these programs at (READ FIRST ITEM ON LIST; RECORD BELOW – CONTINUE WITH LIST):

c. Making customers like you aware of the benefits of using renewable resources?

 

 

Base:

Total
Lodi

24

%

Total
CA Muni

173

%

Total
No CA Muni

80

%

Total
NCPA

35

%

Total
CA IOU

58

%

10 = Extremely effective

4

16

15

19

5

9

8

5

2

5

5

8

21

19

19

27

16

7

21

15

17

14

19

6

8

10

10

5

5

5

12

15

19

19

24

4

-

1

1

-

3

3

-

3

5

5

2

2

-

1

2

-

3

1

-

2

2

-

3

0 = Completely ineffective

-

3

1

-

3

(Volunteered) Not sure

25

10

6

5

10

Mean

7.2

6.8

6.6

7.3

6.0

14d. And, if 0 means "poor" and 10 means "excellent," please rate LODI on the overall job they are doing in designing and implementing the kinds of programs that we’ve been discussing.

 

 

Base:

Total
Lodi

24

%

Total
CA Muni

173

%

Total
No CA Muni

80

%

Total
NCPA

35

%

Total
CA IOU

58

%

10 = Excellent

25

15

13

19

9

9

12

13

14

14

2

8

17

24

23

22

14

7

8

18

21

24

21

6

12

10

7

3

24

5

8

8

8

8

17

4

-

3

7

3

5

3

-

2

2

-

2

2

-

1

2

5

-

1

-

-

-

-

2

0 = Poor

-

*

1

3

2

(Volunteered) Not sure

17

5

1

-

3

Mean

8.0

7.4

7.2

7.3

6.4

 

 

14e. (ASK EVERYONE) Are you getting enough information on the programs and services LODI offers, too much information, or too little information?

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

Enough information

54

47

55

59

50

Too much

-

3

3

2

3

Too little

36

43

33

30

40

(Volunteered) Not sure

10

7

8

10

7

14f. I will read different types of ways utilities communicate with customers. If 0 means "completely ineffective" and 10 means "very effective," please tell me how effective each one is in informing you about programs and services. (READ LIST AND RECORD BELOW FOR EACH ONE.)

a. Phone calls from the utility

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Very effective

2

7

7

10

4

9

-

2

2

3

3

8

6

7

7

8

8

7

8

7

11

8

10

6

4

4

3

2

3

5

8

12

11

14

9

4

2

4

3

3

4

3

4

4

5

3

15

2

4

5

9

3

4

1

-

2

1

2

2

0 = Completely ineffective

50

31

29

30

28

(Volunteered) Not sure

12

14

12

14

10

Mean

2.4

3.8

3.9

4.1

3.7

 

 

14f. (CONTINUED) I will read different types of ways utilities communicate with customers. If 0 means "completely ineffective" and 10 means "very effective," please tell me how effective each one is in informing you about programs and services. (READ LIST AND RECORD BELOW FOR EACH ONE.)

b. Bill inserts

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Very effective

12

16

13

14

10

9

6

6

3

5

3

8

16

13

19

25

19

7

14

12

13

13

10

6

8

5

5

3

5

5

12

14

13

11

16

4

4

2

3

2

-

3

2

5

4

2

3

2

4

3

3

2

8

1

-

2

3

2

-

0 = Completely ineffective

10

14

11

11

19

(Volunteered) Not sure

12

9

11

11

7

Mean

6.1

5.8

5.9

6.4

5.2

c. Letters or flyers mailed directly to you (Direct mail)

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Very effective

4

12

12

13

8

9

2

4

6

10

5

8

14

13

16

13

12

7

16

15

12

11

9

6

8

6

5

2

5

5

18

14

13

11

13

4

4

3

4

5

6

3

2

4

7

5

12

2

2

3

3

3

6

1

-

2

2

2

1

0 = Completely ineffective

20

14

12

13

16

(Volunteered) Not sure

10

11

8

14

7

Mean

5.0

5.6

5.7

5.8

4.9

 

 

14f. (CONTINUED) I will read different types of ways utilities communicate with customers. If 0 means "completely ineffective" and 10 means "very effective," please tell me how effective each one is in informing you about programs and services. (READ LIST AND RECORD BELOW FOR EACH ONE.)

d. Utility website

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Very effective

2

6

3

3

4

9

4

3

3

8

1

8

16

8

8

6

7

7

8

9

10

13

12

6

6

4

3

3

13

5

2

17

18

18

12

4

-

4

5

2

4

3

4

2

3

3

3

2

2

2

5

5

6

1

-

2

3

3

2

0 = Completely ineffective

40

21

16

13

16

(Volunteered) Not sure

16

22

23

24

20

Mean

3.6

4.4

4.5

5.0

4.6

e. Local cable TV channels

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Very effective

-

7

4

5

8

9

-

1

1

3

1

8

12

4

4

2

7

7

4

6

8

8

7

6

-

4

4

2

9

5

16

17

16

18

16

4

4

4

3

-

3

3

8

3

4

3

10

2

6

6

9

8

1

1

-

4

2

5

3

0 = Completely ineffective

36

29

25

21

16

(Volunteered) Not sure

14

17

20

27

19

Mean

3.0

3.6

3.6

3.7

4.6

 

 

14f. (CONTINUED) I will read different types of ways utilities communicate with customers. If 0 means "completely ineffective" and 10 means "very effective," please tell me how effective each one is in informing you about programs and services. (READ LIST AND RECORD BELOW FOR EACH ONE.)

f. Visits by utility representatives to your facility

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Very effective

4

12

11

14

10

9

2

3

3

3

3

8

12

9

12

13

8

7

6

6

5

2

8

6

-

4

5

5

2

5

14

13

13

13

10

4

-

3

3

-

4

3

4

4

4

6

7

2

2

4

3

2

6

1

2

1

1

-

4

0 = Completely ineffective

42

25

27

29

22

(Volunteered) Not sure

12

15

13

14

16

Mean

3.2

4.6

4.6

4.6

4.3

14fg1. Is there any other way utilities can communicate with customers?

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

Yes

10

17

19

19

17

No

84

79

77

78

80

(Volunteered) Not sure

6

4

4

3

3

 

14g. I will read a list of energy efficiency programs and services that some utilities offer business customers. If 0 means "no interest" and 10 means a "great deal of interest," which number between 0 and 10 describes your interest in hearing more about the service or program ? The first one is (READ FIRST ITEM ON LIST; RECORD BELOW – CONTINUE FOR REMAINING ITEMS ON LIST):

a. Advanced metering that provides more in-depth information on energy consumption

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Great deal of interest

16

13

13

19

11

9

-

4

3

3

6

8

20

11

10

11

11

7

6

9

9

8

10

6

4

5

7

5

6

5

14

21

15

18

22

4

2

2

3

2

3

3

8

5

7

5

4

2

2

5

9

6

6

1

-

*

-

-

-

0 = No interest

12

16

19

19

18

(Volunteered) It depends

-

*

-

-

-

(Volunteered) Not sure

16

8

4

5

3

Mean

5.9

5.3

4.9

5.4

5.2

b. Seminars on the latest energy efficiency advances in lighting, HVAC and motors

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Great deal of interest

8

7

9

10

10

9

-

4

3

8

4

8

16

8

11

8

14

7

18

8

8

10

4

6

2

7

7

5

5

5

12

17

13

19

27

4

2

5

5

3

7

3

10

6

6

5

5

2

4

5

5

3

7

1

2

1

2

-

1

0 = No interest

10

24

25

24

15

(Volunteered) It depends

-

*

1

2

-

(Volunteered) Not sure

16

7

4

5

1

Mean

5.4

4.4

4.4

4.8

5.0

 

 

14g. (CONTINUED) I will read a list of energy efficiency programs and services that some utilities offer business customers. If 0 means "no interest" and 10 means a "great deal of interest," which number between 0 and 10 describes your interest in hearing more about the service or program ? The first one is (READ FIRST ITEM ON LIST; RECORD BELOW – CONTINUE FOR REMAINING ITEMS ON LIST):

c. HVAC maintenance programs

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Great deal of interest

16

8

9

8

9

9

4

4

3

3

3

8

14

9

11

16

13

7

20

10

11

11

7

6

2

5

3

3

10

5

10

18

19

19

14

4

6

4

5

3

4

3

2

5

5

5

5

2

2

5

6

3

4

1

2

*

1

2

1

0 = No interest

6

18

19

18

18

(Volunteered) It depends

-

*

1

2

-

(Volunteered) Not sure

16

12

6

8

12

Mean

6.5

4.8

4.8

5.1

5.0

d. Photo-voltaic rebates

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Great deal of interest

20

11

12

14

15

9

2

4

3

8

6

8

20

10

9

11

7

7

10

7

7

11

5

6

2

4

5

3

7

5

22

14

15

13

10

4

2

4

3

-

2

3

-

4

4

2

7

2

2

4

4

3

7

1

-

1

2

-

-

0 = No interest

4

20

24

19

15

(Volunteered) It depends

-

*

1

2

1

(Volunteered) Not sure

16

17

10

14

18

Mean

6.9

4.9

4.7

5.6

5.3

 

 

14g. (CONTINUED) I will read a list of energy efficiency programs and services that some utilities offer business customers. If 0 means "no interest" and 10 means a "great deal of interest," which number between 0 and 10 describes your interest in hearing more about the service or program ? The first one is (READ FIRST ITEM ON LIST; RECORD BELOW – CONTINUE FOR REMAINING ITEMS ON LIST):

e. Green energy programs

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Great deal of interest

12

9

7

8

13

9

4

7

6

10

5

8

12

13

12

14

17

7

6

10

9

8

6

6

2

6

6

5

3

5

22

16

15

16

19

4

2

5

7

2

3

3

4

3

4

2

2

2

2

3

5

3

3

1

2

1

-

-

-

0 = No interest

16

16

19

16

20

(Volunteered) It depends

-

*

-

-

-

(Volunteered) Not sure

16

12

10

18

9

Mean

5.3

5.4

4.9

5.6

5.4

f. Load management programs

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Great deal of interest

10

8

6

6

7

9

2

3

2

3

3

8

12

10

12

14

12

7

10

8

10

11

9

6

2

5

6

5

6

5

18

18

17

18

19

4

4

3

4

2

4

3

10

4

3

-

1

2

2

5

9

10

4

1

2

1

1

-

-

0 = No interest

16

17

17

14

19

(Volunteered) It depends

-

-

-

-

-

(Volunteered) Not sure

12

17

13

18

16

Mean

5.0

4.8

4.7

5.2

4.9

 

 

14g. (CONTINUED) I will read a list of energy efficiency programs and services that some utilities offer business customers. If 0 means "no interest" and 10 means a "great deal of interest," which number between 0 and 10 describes your interest in hearing more about the service or program ? The first one is (READ FIRST ITEM ON LIST; RECORD BELOW – CONTINUE FOR REMAINING ITEMS ON LIST):

g. Having the ability to view your organization’s electricity use on LODI’s website

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

10 = Great deal of interest

10

14

12

8

15

9

4

7

8

11

8

8

16

15

19

21

18

7

6

11

12

10

8

6

4

5

5

5

6

5

20

14

9

10

13

4

2

2

3

-

4

3

-

3

3

3

2

2

2

4

5

6

4

1

2

*

1

-

1

0 = No interest

22

18

19

24

16

(Volunteered) It depends

-

*

-

-

-

(Volunteered) Not sure

12

8

5

3

5

Mean

5.0

5.7

5.6

5.3

5.8

 

UTILITY PREFERENCE

15a. As you may know, there are mainly two types of electric utilities that serve customers in California – publicly or community-owned municipal utilities and investor-owned utilities, which are corporations owned by stockholders. What type of utility is LODI – community-owned municipal utility or an investor-owned utility?

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

Community-owned/municipal utility

66

71

75

71

20

Investor-owned

6

6

7

6

53

(Volunteered) Not sure

28

23

18

22

27

 

 

15b. If you could choose the type of utility to serve your organization at this location, which one type would you select – a publicly or community-owned municipal utility or an investor-owned utility?

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

Community-owned/municipal utility

66

73

77

68

52

Investor-owned

2

12

11

11

26

(Volunteered) Neither

2

2

3

2

1

(Volunteered) Not sure

30

13

9

19

21

 

ELECTRICITY DEREGULATION

16a. On another subject, some say that electricity deregulation was the cause of California’s energy crisis; others say that a well-constructed deregulation plan could succeed in ensuring sufficient electricity at reasonable rates. Which do you think is the better option for California’s consumers – that the state stay completely away from electricity deregulation, or that the state try to come up with a better electricity deregulation plan?

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

Stay completely away from electricity deregulation

24

33

41

43

26

Try to come up with a better electricity deregulation plan

50

54

48

40

64

(Volunteered) Not sure

26

13

11

18

10

 

 

16b. (FOR ANSWER IN Q16a) Why do you feel that way? (PROBE FOR SPECIFICS.) Any other reason?

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

Government bureaucracy/less government involvement

4

6

7

11

7

Incompetent/badly managed

2

16

20

18

10

Needs to be regulated/deregulation caused problems

12

6

7

8

5

Deregulation caused price increase/ lower rates

6

11

11

11

14

Prefer free enterprise/competition

2

8

13

13

13

Not trustworthy

-

8

9

5

5

Okay as is

-

2

2

3

1

Prefer state/government involvement

2

5

1

2

1

Power outage

-

2

3

2

1

Positive deregulation

2

2

3

3

2

People have more say/involvement

-

1

-

-

1

Better organized/planning/efficient (need to change to better plan)

4

8

6

6

12

Keep cost in check

-

3

4

5

3

It didn't work before

6

3

3

3

6

Have adequate supply of electricity

-

1

1

-

1

Other

26

7

5

5

9

(Volunteered) Don’t know

36

21

13

16

19

 

ECONOMIC DEVELOPMENT

17a. Finally, I would like to ask a few questions about your organization. Which, if any, does your organization plan to do within the next 12 months at this location – expand operations, downsize operations, relocate operations?

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

Expand

14

24

27

24

26

Downsize

-

5

6

6

5

Relocate

6

7

7

6

7

(Volunteered) No plans/None

54

61

59

64

60

(Volunteered) Not sure

26

3

1

-

2

 

 

17b. (IF "EXPAND" OR "RELOCATE" IN Q17a) If 0 means "not at all likely" and 10 means "very likely," how likely is it that your organization will expand or relocate within the area served by LODI?

 

 

Base:

Total
Lodi

10

%

Total
CA Muni

125

%

Total
No CA Muni

48

%

Total
NCPA

18

%

Total
CA IOU

33

%

10 = Very likely

50

59

61

63

58

9

-

5

6

10

3

8

30

9

8

-

15

7

10

6

6

5

6

6

-

2

4

5

-

5

10

6

6

10

6

4

-

1

-

-

-

3

-

2

-

-

-

2

-

1

2

-

-

1

-

2

-

-

3

0 = Not at all likely

-

7

6

5

3

(Volunteered) It depends

-

1

2

-

-

(Volunteered) Not sure

-

1

-

-

6

Mean

8.6

8.1

8.4

8.5

8.5

 

FACTUALS

F1a. (ASK EVERYONE) How would you describe the business in which your organization is primarily involved – manufacturing, wholesale, retail or service? (MULTIPLE RECORD BELOW.)

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

Manufacturing

12

21

16

14

29

Wholesale

-

20

17

11

18

Retail

26

19

25

21

14

Service

52

43

48

48

30

Other (SPECIFY)

-

5

5

8

9

(Volunteered) Refused/Not sure

12

1

-

-

5

 

F1a2. How much is a typical monthly electric bill for your organization? (IF RESPONDENT IS "NOT SURE," ASK) Would you say it was over [$1,000]?

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

0-125

4

7

9

10

3

126-250

16

9

11

11

6

251-375

6

6

6

10

9

376-500

12

9

6

3

11

501-99,999,999

34

53

53

49

52

(Volunteered) It depends

-

1

1

2

1

(Volunteered) Not sure

22

12

12

16

14

(Volunteered) Refused

6

2

1

-

4

Mean (in hundreds)

17.7

50.1

34.4

43.5

121.4

 

 

Base:

Total
Lodi

11

%

Total
CA Muni

49

%

Total
No CA Muni

17

%

Total
NCPA

9

%

Total
CA IOU

14

%

Yes, > $1,000

36

53

50

40

57

No

64

47

50

60

43

F1b. And about what percent of your organization’s total operating costs in a typical month are accounted for by electricity?

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

397

%

Total
No CA Muni

139

%

Total
NCPA

58

%

Total
CA IOU

99

%

0

-

-

-

-

-

1

6

20

22

23

14

2

10

6

6

6

3

3

2

6

5

5

9

4

2

1

3

2

3

5

8

6

4

6

4

6-10

32

8

9

5

9

11+

26

18

13

8

12

(Volunteered) It depends

-

1

1

3

-

(Volunteered) Not sure

10

31

34

39

42

(Volunteered) Refused

4

4

3

3

3

Mean

28.7

17.7

14.7

11.9

18.8

 

 

F2a. What is the total number of full-time employees at this location? (RECORD BELOW.)

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

0-125

90

90

93

92

90

126-250

-

2

3

3

3

251-375

-

1

1

3

2

376-500

-

1

1

2

1

501-999,999

-

1

1

-

-

(Volunteered) It depends

-

-

-

-

1

(Volunteered) Not sure

-

3

1

-

-

(Volunteered) Refused

10

2

-

-

3

Mean

15.1

49.0

66.5

49.4

42.3

F3a. May I please have your title?

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

Accountant

2

14

7

5

9

Administrator

2

2

1

2

4

Adminstrative Assistant

2

-

-

-

4

Assistant Manager

-

1

-

-

1

Assistant Vice President

-

*

-

-

-

Bookkeeper

-

2

2

5

3

Branch Manager

-

1

-

-

-

Business Manager

-

*

1

2

1

Chairman

-

-

-

-

1

Chief Engineer

-

2

1

-

-

Chief Executive Officer

-

2

3

3

1

Chief Financial Officer

-

2

2

2

-

Chief Operating Officer

-

-

-

-

1

Clergy

6

-

-

-

-

Co Owner

-

1

1

3

-

Comptroller

2

6

7

6

4

Data Processing Manager

-

*

-

-

-

Director

4

1

1

2

2

Director Administration

-

*

-

-

-

Director Engineering

-

*

-

-

-

Director Operations

-

*

1

3

-

Director of Plant

-

*

-

-

-

Division Manager

-

*

-

-

-

Engineer

-

1

1

2

-

Engineering Manager

-

*

-

-

1

Executive Director

-

*

-

-

-

Facilities Manager

-

1

3

8

-

Finance Manager

-

*

1

-

-

 

F3a. (CONTINUED) May I please have your title?

 

 

Base:

Total
Lodi

50

%

Total
CA Muni

400

%

Total
No CA Muni

140

%

Total
NCPA

59

%

Total
CA IOU

100

%

General Manager

2

5

5

5

-

Maintenance Manager

-

2

2

2

1

Manager

6

9

8

5

13

Manager of Accounting

-

2

-

-

3

Office Manager

12

12

15

11

11

Operations Manager

-

2

4

2

3

Owner

48

10

11

14

6

Partner

2

-

-

-

-

Personnel Manager

-

-

-

-

1

Plant Engineer

-

*

-

-

-

Plant Manager

-

1

1

2

1

President

4

5

7

5

6

Principal School

2

-

-

-

-

Production Manager

-

*

-

-

4

Purchasing Manager

2

-

-

-

-

Sales Manager

-

*

1

2

1

Secretary

-

3

3

2

-

Superintendent

-

*

1

-

-

Supervisor

-

1

-

-

1

Systems Manager

-

*

-

-

-

Treasurer

-

*

1

2

1

Vice President

-

2

2

3

4

Vice President Administration

-

*

1

2

-

Vice President Finance

-

*

-

-

-

Vice President Operations

-

*

1

-

2

Vice President Sales

-

*

-

-

-

Other

2

3

5

3

9

(Volunteered) Refused

2

1

-

-

1

(Volunteered) Don't know/not sure

-

*

1

2

-